Logicola

Which is, you know, sort of interesting, but not really helpful. Because that just gets you to the cliche sci-fi visions of Minority Report etc and I don't think the future's going to be like that. It makes movie sense but not marketing sense. And I don't think society will tolerate it, and I don't think decent brands are that stupid.Well, half of me doesn't think so, and half of me suspects we're going to end up with Blade Runner directed by the people who brought you Orangina and Cillit Bang.

via russell davies: draping the city in data and dodging augmented urban spam.