“And for a man who makes a career out of picking the right names for products and companies, I should have had my head examined for using a word like subliminal.… As for those who thought it was all so terrible — well, I had the same reaction when I first thought of it.… But [...]
It all began on the afternoon of September 12, 1957, in a small mid-Manhattan office. At Vicary's invitation, about fifty press people watched an underwater documentary, “Secrets of the Reef.” Hidden in the film were ads for Coca-Cola, flashed on the screen for 1/3000 of a second. For that Vicary used a tachistoscope, a high-speed [...]
The operation began at 2 am local time. Rogozov first infiltrated the layers of abdominal wall with 20 ml of 0.5% procaine, using several injections. After 15 minutes he made a 10-12 cm incision. The visibility in the depth of the wound was not ideal; sometimes he had to raise his head to obtain a [...]
On Sunday, a man named Sal9000 married the love of his life. Her name is Nene Anegasaki, and she lives inside of a Nintendo DS video game called Love Plus. The wedding took place during a Make: Japan meet-up held at the Tokyo Institute of Technology. In attendance were a live audience, an MC, the [...]